Now booking wholesale · Free sample kit on qualified orders · 30-day sell-through guarantee
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Wholesale · Featured in Vogue

The gloss that sells itself.

A 2-in-1 dual gloss with a proven 20 to 25% repeat rate. You stock it from £13.50. It retails at £59.99.

As seen in VOGUE£64K in 4 months20 to 25% repeat rate4.5x return on ad spend77% margin27,000 units in stock
Daniel Diyepriye Beauty gift set
Retail Ready

Packaged to sell itself off your shelf.

A gift-ready dual gloss that looks like the sixty pound product it is. It merchandises itself, no demo needed.

£59.99Proven retail
£13.50Your cost
£46Profit / kit
5Dessert shades
2-in-1Dual wand
VogueFeatured
The Shades

Five shades your customers ask for by name.

Hover any shade to see it on the campaign. Wholesale from £13.50, retails at £59.99.

Bestseller
ENUM by DDB

Milk & Cookies

★★★★★ (184)
Bestseller 10/10from £13.50
Bestseller
ENUM by DDB

Syrup & Pancakes

★★★★★ (156)
Bestseller 9/10from £13.50
Loved
ENUM by DDB

Strawberries & Cream

★★★★★ (212)
Bestseller 7/10from £13.50
ENUM by DDB

Peanut & Jelly

★★★★★ (139)
Bestseller 7/10from £13.50
New
ENUM by DDB

Cake & Custard

★★★★★ (176)
Bestseller 7/10from £13.50
The real dual gloss in every shade

The real thing. One wand, two shades, five dessert names.

The Moodboard

The world your customers buy into.

Hover any frame for wholesale details.

Wholesale from £13.50
The dual gloss
Request line sheet
"It flies off the shelf. Customers come back for the next shade."Stockist, London
Wholesale from £13.50
Made for every skin tone
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£46 profit per kit
£13.50 in, £59.99 out
Request line sheet
Free sample
On qualified orders
Request a sample
Featured in Vogue
A name, not an unknown
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20 to 25% repeat
They come back
Request line sheet
Wholesale from £13.50
Dessert-named shades
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27,000 units ready
Ships fast
Request line sheet
"Affordable luxury. The packaging alone sells it."Beauty buyer, Atlanta
Non-sticky, long wear
The complaint that killed gloss, solved
Request line sheet
Wholesale from £13.50
Two shades, one wand
Request line sheet
£46 profit per kit
Break even at 1 in 4
Request line sheet
Daniel Diyepriye Beauty branded counter display
Merchandising, Handled

It comes with the display that sells it.

You do not just get stock. You get a branded counter unit that turns a corner of your till into a beauty moment, so the range does the selling for you.

  • Free branded display with your opening order
  • Holds 40+ units right at the point of sale
  • Impulse ready, no staff pitch needed
Claim your display and free sample
Retail-ready barcoded packaging
Barcoded and retail readyScans straight into your POS, no relabelling
Full ingredients, compliantListed on every box to retail standard
Cruelty free, made to specA real brand, not a grey-market import
The Proof

The numbers a buyer needs.

Demand already built and paid for. You just put it on the shelf.

Repeat purchase
1 in 4come back
Customers return to your counter for the next shade.
20 to 25% repeat rate
Your margin vs the trade
Industry keystone50%
Your margin with usup to 80%
£13.50 in, £59.99 out. That is up to £46 a kit, in your till.
Break even at just 1 in 4 sold
Proven velocity
£0
Sold direct to consumer in the first 4 months, before it ever hit a shelf.
0xReturn on ad spend
0Units in ready stock
The Economics

Better margins than the brands you already stock.

The whole beauty trade runs on 50% keystone. You earn 55% on the opening order and up to 80% at volume. Featured in Vogue, a 20 to 25% repeat rate, and if it does not sell in 30 days we buy it back. You carry no risk.

See the full line sheet
Ships From Stock

27,000 units. Boxed and ready.

No production wait, no minimum games. Real inventory in the warehouse, shipping now.

The Premiere

The brand your customers want to be seen with.

Editorial campaigns, a Vogue feature and a loyal following. You are not stocking an unknown. You are stocking a name.

Become a stockist
Loved by creators

The UGC selling it for you.

@creator · first impressions
unboxing the collection
@creator · glam look
@stockist · on the shelf
Wholesale Pricing

The best margin on your shelf.

£13.50
Your cost per kit
£59.99
Proven retail price
£46
Your profit per kit

Dual Gloss Kits resell £59.99

Order sizeYour priceProfit / kit
£2,500 order£27~ £33
£5,000 order£18~ £42
£10,000 order£13.50~ £46

Singles resell £29.99

Order sizeYour priceProfit / unit
£2,500 order£6~ £24
£5,000 order£4~ £26
£10,000 order£3~ £27
The Stockist Guarantee

Sell it in 30 days, or we buy it back.

Place your opening order, put it on your shelf, and if you have unsold stock after 30 days we buy back every unopened unit. You keep the profit, we carry the risk.

How It Works

Stock it in 3 easy steps.

No risk, no big commitment. We make it effortless to say yes.

Step 1

Get your free sample

We post a free sample kit to your store. See it, feel it, swatch it. Zero cost, zero commitment.

Step 2

Place your opening order

Pick your shades from the line sheet. Orders from £2,500, dispatched fast from ready stock.

Step 3

Sell it, guaranteed

Put it on your counter. If it does not sell through in 30 days, we buy the stock back.

Start with a free sample
Order Portal

Build your opening order.

Line Sheet & Data Room

Full shade range, wholesale tiers, MOQs, retail proof and press pack in one download.

Download line sheet (PDF)
Minimum opening order£2,500
Lead timeShips from ready stock
SampleFree on qualified orders

Quick order estimate

Pick a tier and see your margin instantly.

Product
Wholesale price
Quantity
Order total£2,520
Your resale profit£5,879
Request this order
Stockist FAQ

The fine print.

What is the minimum order?

Your opening order starts at £2,500. After that, order any quantity. Larger tiers unlock lower per-unit pricing.

How does the buy-back guarantee work?

Place your opening order and merchandise it. If you have unsold, unopened stock after 30 days, we buy it back. Store credit or refund. First order only, sellable condition.

How fast do orders ship?

We hold 27,000 units in ready stock, so opening orders dispatch fast rather than waiting on a production run.

Can I get a sample first?

Yes. Confirm you can stock and commit to an opening tier, and we ship a free sample kit to your store.

What retail price should I sell at?

The kit is proven at £59.99 and singles at £29.99 direct to consumer. You set your own retail, but these are the tested price points.

The Status

The world your customers want in.

A brand that looks like this does not sit on a shelf. It sells.

Become a Stockist

Put the bestseller on your shelf.

Reply to confirm you can stock, and we will send a free sample kit to your store this week. No cost, no commitment until you have held it in your hands.

Request my free sample
Free Sample Kit

Get the gloss on your counter.

Tell us where to post it and a free sample kit is on its way to your store this week. No cost, no commitment until you have held it in your hands.

30-day sell-through guaranteeBuy-back on unsold stock

Your sample is on its way.

We have your details and will post your free sample kit this week. Watch your inbox for tracking, and I will follow up personally.

Daniel

Daniel Diyepriye Beauty
Wholesale Line Sheet · 2026

The Dual Gloss Collection

All prices per unit, ex-VAT. Minimum opening order £2,500. Ships from ready stock, 27,000 units held.
SKUShadeFormatRetailWholesale from
DDB-K-STCStrawberries & CreamDual Gloss Kit£59.99£13.50
DDB-K-MLKMilk & CookiesDual Gloss Kit£59.99£13.50
DDB-K-SYPSyrup & PancakesDual Gloss Kit£59.99£13.50
DDB-K-PNJPeanut & JellyDual Gloss Kit£59.99£13.50
DDB-K-CKCCake & CustardDual Gloss Kit£59.99£13.50
DDB-S-STCStrawberries & CreamSingle£29.99£3
DDB-S-MLKMilk & CookiesSingle£29.99£3
DDB-S-SYPSyrup & PancakesSingle£29.99£3
DDB-S-PNJPeanut & JellySingle£29.99£3
DDB-S-CKCCake & CustardSingle£29.99£3

Dual Gloss Kits by order size

£2,500 order£27
£5,000 order£18
£10,000 order£13.50

Singles by order size

£2,500 order£6
£5,000 order£4
£10,000 order£3
MOQ £2,500Lead time Ships from stockSample Free on qualified orders30-day sell-through guarantee