The 2-in-1 dual gloss featured in Vogue. You buy from £11. It sells at £59.99. And it does not sit on your shelf.
Hover any shade to reveal wholesale pricing and request the line sheet.
Hover any frame for wholesale details.















Editorial campaigns, a Vogue feature and a loyal following. You are not stocking an unknown. You are stocking a name.
Become a stockist| Quantity | Your price | Profit / kit |
|---|---|---|
| 25 to 49 | £16 | ~ £44 |
| 50 to 99 | £14 | ~ £46 |
| 100 to 199 | £12.50 | ~ £47 |
| 200 and up | £11 | ~ £49 |
| Quantity | Your price | Profit / unit |
|---|---|---|
| 20 to 49 | £10 | ~ £20 |
| 50 to 99 | £9 | ~ £21 |
| 100 and up | £8 | ~ £22 |
Place your opening order, put it on your shelf, and if you have unsold stock after 30 days we buy back every unopened unit. You keep the profit, we carry the risk.
Full shade range, wholesale tiers, MOQs, retail proof and press pack in one download.
Download line sheet (PDF)Pick a tier and see your margin instantly.
Your opening order starts at 50 kits (£700). After that, order any quantity. Larger tiers unlock lower per-unit pricing.
Place your opening order and merchandise it. If you have unsold, unopened stock after 30 days, we buy it back. Store credit or refund. First order only, sellable condition.
We hold 27,000 units in ready stock, so opening orders dispatch fast rather than waiting on a production run.
Yes. Confirm you can stock and commit to an opening tier, and we ship a free sample kit to your store.
The kit is proven at £59.99 and singles at £29.99 direct to consumer. You set your own retail, but these are the tested price points.
Reply to confirm you can stock, and we will send a free sample kit to your store this week. No cost, no commitment until you have held it in your hands.
Request my free sample