Now booking wholesale · Free sample kit on qualified orders · 30-day sell-through guarantee
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A Daniel Diyepriye Beauty Production

The gloss that sells itself.

The 2-in-1 dual gloss featured in Vogue. You buy from £11. It sells at £59.99. And it does not sit on your shelf.

Now showing
in stores nationwide
As seen in VOGUE£64K in 4 months20 to 25% repeat rate4.5x return on ad spend77% margin27,000 units in stock
Now Showing

Five shades. One dual gloss.

Hover any shade to reveal wholesale pricing and request the line sheet.

Bestseller

Strawberries & Cream

★★★★★ 212
Strawberries & Cream
Wholesale£14
Retail£59.99
Min order50 kits
New

Milk & Cookies

★★★★★ 184
Milk & Cookies
Wholesale£14
Retail£59.99
Min order50 kits

Syrup & Pancakes

★★★★★ 156
Syrup & Pancakes
Wholesale£14
Retail£59.99
Min order50 kits

Peanut & Jelly

★★★★★ 139
Peanut & Jelly
Wholesale£14
Retail£59.99
Min order50 kits
Bestseller

Cake & Custard

★★★★★ 176
Cake & Custard
Wholesale£14
Retail£59.99
Min order50 kits
The Moodboard

The world your customers buy into.

Hover any frame for wholesale details.

Wholesale from £11
The dual gloss
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"It flies off the shelf. Customers come back for the next shade."Stockist, London
Wholesale from £11
Made for every skin tone
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£44 profit per kit
£14 in, £59.99 out
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Free sample
On qualified orders
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Featured in Vogue
A name, not an unknown
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20 to 25% repeat
They come back
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Wholesale from £11
Dessert-named shades
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27,000 units ready
Ships fast
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"Affordable luxury. The packaging alone sells it."Beauty buyer, Atlanta
Non-sticky, long wear
The complaint that killed gloss, solved
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Wholesale from £11
Two shades, one wand
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£44 profit per kit
Break even at 1 in 4
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Wholesale from £11
The collection
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30-day guarantee
Sell it or we buy it back
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Wholesale from £11
Editorial campaign
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Wholesale from £11
Now booking stockists
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Numbers Behind the Shelf

Why it moves.

Behind the shelf
20-25%
Repeat purchase rate
Your customers come back to your counter, again and again.
Behind the shelf
£64K
Sold in 4 months
Proven direct-to-consumer velocity before it ever reached a shelf.
Behind the shelf
4.5x
Return on ad spend
The demand is already built and paid for. You simply stock it.
The Premiere

The brand your customers want to be seen with.

Editorial campaigns, a Vogue feature and a loyal following. You are not stocking an unknown. You are stocking a name.

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Loved by creators

The UGC selling it for you.

@creator · glam valentines look
@creator · first impressions
MP4
▶ Drop UGC reel here
@stockist · unboxing
Wholesale Pricing

The best margin on your shelf.

£14
Your cost per kit
£59.99
Proven retail price
£46
Your profit per kit

Dual Gloss Kits resell £59.99

QuantityYour priceProfit / kit
25 to 49£16~ £44
50 to 99£14~ £46
100 to 199£12.50~ £47
200 and up£11~ £49

Singles resell £29.99

QuantityYour priceProfit / unit
20 to 49£10~ £20
50 to 99£9~ £21
100 and up£8~ £22
The Stockist Guarantee

Sell it in 30 days, or we buy it back.

Place your opening order, put it on your shelf, and if you have unsold stock after 30 days we buy back every unopened unit. You keep the profit, we carry the risk.

Order Portal

Build your opening order.

Line Sheet & Data Room

Full shade range, wholesale tiers, MOQs, retail proof and press pack in one download.

Download line sheet (PDF)
Minimum opening order50 kits (£700)
Lead timeShips from ready stock
SampleFree on qualified orders

Quick order estimate

Pick a tier and see your margin instantly.

Product
Wholesale price
Quantity
Order total£700
Your resale profit£2,300
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Stockist FAQ

The fine print.

What is the minimum order?

Your opening order starts at 50 kits (£700). After that, order any quantity. Larger tiers unlock lower per-unit pricing.

How does the buy-back guarantee work?

Place your opening order and merchandise it. If you have unsold, unopened stock after 30 days, we buy it back. Store credit or refund. First order only, sellable condition.

How fast do orders ship?

We hold 27,000 units in ready stock, so opening orders dispatch fast rather than waiting on a production run.

Can I get a sample first?

Yes. Confirm you can stock and commit to an opening tier, and we ship a free sample kit to your store.

What retail price should I sell at?

The kit is proven at £59.99 and singles at £29.99 direct to consumer. You set your own retail, but these are the tested price points.

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Put the bestseller on your shelf.

Reply to confirm you can stock, and we will send a free sample kit to your store this week. No cost, no commitment until you have held it in your hands.

Request my free sample